Copywriting
In recent years, I've joined forces with a host of individuals, magazines and businesses to produce bespoke branded content, press releases, advertorials, as well as social media and website copy.
​
With clients ranging as far afield as Amsterdam, the United States and Hong Kong, the content created spans infrastructure, CBD products and high-end jewellery.
​
I'm always open to new and exciting projects, so please do drop me an email and I look forward to discussing your project requirements further.
![Bentley - Objects of Desire Copy](https://static.wixstatic.com/media/dad5e4_1f05fa433bae464c8fd528d3a4d25d5e~mv2.png/v1/fill/w_616,h_402,al_c,q_85,enc_avif,quality_auto/dad5e4_1f05fa433bae464c8fd528d3a4d25d5e~mv2.png)
Liaising with PRs, brands and representatives, I created bespoke copy as part of the luxury advertorial content in Bentley Magazine.
![Bentley Agenda - Forthcoming Events](https://static.wixstatic.com/media/dad5e4_2f05d07497d7483d9c1fdc643fe9dd8c~mv2.webp/v1/fill/w_765,h_1012,al_c,q_85,enc_avif,quality_auto/dad5e4_2f05d07497d7483d9c1fdc643fe9dd8c~mv2.webp)
Liaising with Bentley's brand consultants, I crafted bespoke copy as part of a round-up of past and present events for Bentley Magazine.
![Bentley News - Agenda Setting Events](https://static.wixstatic.com/media/dad5e4_6e70e870370245f68ff8d16f38c5f483~mv2.webp/v1/fill/w_980,h_642,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_6e70e870370245f68ff8d16f38c5f483~mv2.webp)
Liaising with Bentley's brand consultants, I crafted bespoke copy as part of a round-up of past and present events for Bentley Magazine.
![Bentley - Objects of Desire Copy](https://static.wixstatic.com/media/dad5e4_1f05fa433bae464c8fd528d3a4d25d5e~mv2.png/v1/fill/w_616,h_402,al_c,q_85,enc_avif,quality_auto/dad5e4_1f05fa433bae464c8fd528d3a4d25d5e~mv2.png)
Liaising with PRs, brands and representatives, I created bespoke copy as part of the luxury advertorial content in Bentley Magazine.
Bentley
Freelancing as a copywriter and editor for Seven C3 Publishing, I produced a range of bespoke advertorials and branded content for Bentley's B2C publication. Covering a mixture of luxury products, events and experiences, a concise and consistent tone of voice was of the upmost importance.
Railrelease
Rotterdam-based Railrelease is a company specialising in the leasing of rail wagons and the wider maintenance of leased rail stock. Working in collaboration with the Dutch company, we wrote and adapted copy, prioritising translations for international audiences and ensuring continuity of tone.
![Railrelease](https://static.wixstatic.com/media/dad5e4_4ddb739d7ec144a7819ba9cb24eb1f79~mv2.jpg/v1/fill/w_980,h_574,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_4ddb739d7ec144a7819ba9cb24eb1f79~mv2.jpg)
Bespoke website copy appropriate for international translation. The team requested a somewhat informal tone for this B2B project, as part of the brand's priority pivot and identity relaunch.
![Railrelease2](https://static.wixstatic.com/media/dad5e4_6964d9b56921436a866985659fed6f99~mv2.png/v1/fill/w_980,h_647,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_6964d9b56921436a866985659fed6f99~mv2.png)
Bespoke website copy appropriate for international translation. The team requested a somewhat informal tone for this B2B project, as part of the brand's priority pivot and identity relaunch.
![Railrelease1](https://static.wixstatic.com/media/dad5e4_e08a38134ff94bc4a643157fe251effb~mv2.png/v1/fill/w_980,h_498,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_e08a38134ff94bc4a643157fe251effb~mv2.png)
Bespoke website copy appropriate for international translation. The team requested a somewhat informal tone for this B2B project, as part of the brand's priority pivot and identity relaunch.
![Railrelease](https://static.wixstatic.com/media/dad5e4_4ddb739d7ec144a7819ba9cb24eb1f79~mv2.jpg/v1/fill/w_980,h_574,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_4ddb739d7ec144a7819ba9cb24eb1f79~mv2.jpg)
Bespoke website copy appropriate for international translation. The team requested a somewhat informal tone for this B2B project, as part of the brand's priority pivot and identity relaunch.
![Cellular Goods Cannabinoids Evergreen Website Content](https://static.wixstatic.com/media/dad5e4_d27e840ff2544abb95241b96d5a70553~mv2.png/v1/fill/w_980,h_610,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_d27e840ff2544abb95241b96d5a70553~mv2.png)
Liasing with in-house scientists to produce accurate and engaging website copy that supports the brand's retail products.
![Cellular Goods Cannabinoids Evergreen Website Content](https://static.wixstatic.com/media/dad5e4_4e331db6ba5141049da69ffa9c205b56~mv2.png/v1/fill/w_980,h_509,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_4e331db6ba5141049da69ffa9c205b56~mv2.png)
Liasing with in-house scientists to produce accurate and engaging website copy that supports the brand's retail products.
![Cellular Goods Cannabinoids Evergreen Website Content](https://static.wixstatic.com/media/dad5e4_472954f0813b4064836c31c7a2d604b9~mv2.png/v1/fill/w_980,h_322,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_472954f0813b4064836c31c7a2d604b9~mv2.png)
Liasing with in-house scientists to produce accurate and engaging website copy that supports the brand's retail products.
![Cellular Goods Cannabinoids Evergreen Website Content](https://static.wixstatic.com/media/dad5e4_d27e840ff2544abb95241b96d5a70553~mv2.png/v1/fill/w_980,h_610,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_d27e840ff2544abb95241b96d5a70553~mv2.png)
Liasing with in-house scientists to produce accurate and engaging website copy that supports the brand's retail products.
Cellular Goods CBD Range
Cellular Goods are a science-first brand, harnessing the power of CBD oil in a range of retail products including oils, drops and tinctures. A sleek and minimalist site, the brand requested evergreen blog posts and explainers to help aid the consumer as they navigated the retail site.
Moody Month
Joining forces with hormone tracking app Moody Month, I was commissioned to write a series of blog posts looking at the impact of hormones and womens' cycles on exercise performance. Consulting a range of experts, we crafted bespoke blog content targeting their core audience.
![Moody Month Website Content](https://static.wixstatic.com/media/dad5e4_c1c76870fa544724aa9fe6319b7a306a~mv2.png/v1/fill/w_980,h_662,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_c1c76870fa544724aa9fe6319b7a306a~mv2.png)
Writing a range of evergreen content linked to hormones, female health and science-based evidence in order to support Moody's app launch, as well as provide further reading for users.
![Moody Month Website Content](https://static.wixstatic.com/media/dad5e4_6f506fe395614a5f9eeba02d78c64170~mv2.png/v1/fill/w_980,h_711,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_6f506fe395614a5f9eeba02d78c64170~mv2.png)
Writing a range of evergreen content linked to hormones, female health and science-based evidence in order to support Moody's app launch, as well as provide further reading for users.
![Moody Month Website Content](https://static.wixstatic.com/media/dad5e4_fbc95b9a87724bf7a2557ab0b2fe76fc~mv2.png/v1/fill/w_980,h_916,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_fbc95b9a87724bf7a2557ab0b2fe76fc~mv2.png)
Writing a range of evergreen content linked to hormones, female health and science-based evidence in order to support Moody's app launch, as well as provide further reading for users.
![Moody Month Website Content](https://static.wixstatic.com/media/dad5e4_c1c76870fa544724aa9fe6319b7a306a~mv2.png/v1/fill/w_980,h_662,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_c1c76870fa544724aa9fe6319b7a306a~mv2.png)
Writing a range of evergreen content linked to hormones, female health and science-based evidence in order to support Moody's app launch, as well as provide further reading for users.
![Secret London Advertorials](https://static.wixstatic.com/media/dad5e4_d2f967b5fc95427b96f7d47469552f19~mv2.png/v1/fill/w_980,h_614,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_d2f967b5fc95427b96f7d47469552f19~mv2.png)
One of a range of bespoke posts written for Secret London
![Time Out London x Smirnoff](https://static.wixstatic.com/media/dad5e4_09cf91dfcc494726bd2db882ef4fab40~mv2.jpg/v1/fill/w_308,h_246,al_c,q_80,enc_avif,quality_auto/dad5e4_09cf91dfcc494726bd2db882ef4fab40~mv2.jpg)
Branded content for Smirnoff created for the Time Out London site. Liaising with Smirnoff's creative team, I proposed a number of articles that would seamlessly link the brand with the hottest trends in London.
![Secret London Content](https://static.wixstatic.com/media/dad5e4_2ba7eca4eb4f452390fd5abf44f4dddf~mv2.png/v1/fill/w_980,h_758,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_2ba7eca4eb4f452390fd5abf44f4dddf~mv2.png)
One of a range of bespoke posts written for Secret London
![Secret London Advertorials](https://static.wixstatic.com/media/dad5e4_d2f967b5fc95427b96f7d47469552f19~mv2.png/v1/fill/w_980,h_614,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/dad5e4_d2f967b5fc95427b96f7d47469552f19~mv2.png)
One of a range of bespoke posts written for Secret London
Time Out London | Secret London
Two distinctly separate brands, one specific style of content! Connecting brands with readers using a range of advertorials and geographically specific corporate partnerships, I collaborated with brands including Heineken to create a variety of paid, online-based content.